Key responsibilities
1. Content creation & ideation
- Generate and pitch original short-form video ideas (TikTok, Instagram Reels, YouTube Shorts)
- Film and edit short-form video content, from concept to production to publish – comfortable appearing on camera when a piece of content calls for it
- Translate product updates, industry news, and cultural/music trends into timely, engaging short-form video content
- Contribute to creative brainstorming and execution across the wider content calendar, not just video
- Stay on top of trends, sounds, and formats across social media and best practices generally, and help the team react quickly
- Help plan and maintain the social content calendar
- Schedule and publish posts using our social tools/natively per platform
- Coordinate with other iMusician team members and external contacts (artists, partners) as needed to source content and information – comfortable reaching out and following up independently
- Pull together basic performance reporting (views, engagement, growth) on a regular cadence
- Flag standout content or trends worth doubling down on
